MODE

Transportation system
Project Overview
Building on the insights from the SMRT audit, the MODE project is a forward-looking solution that redefines mobility. MODE envisions a seamless, intelligent, and sustainable Mobility-as-a-Service platform. It aims to unify micro-mobility, public transit, and long-distance travel into one ecosystem, where users access all modes through a presence-based identity. No logins, no friction. By layering AI optimization, sustainability features, and trustworthy data practices, MODE is designed to make travel effortless and eco-responsible. As it evolves, MODE will expand from multimodal access to a fully integrated mobility operator, leading a future where every journey is intuitive, inclusive, and connected.
My Contributions
In the MODE project, I played a pivotal role as both a communicator and visual strategist. I led the presentation of our concept, ensuring that MODE’s vision was clearly conveyed. Alongside the team, I crafted the visual communication, including perceptual mapping, data visualization, and brand identity. My contributions ensured that the concept was not only strategically sound but also visually engaging and cohesive, helping to bring the future of mobility to life.
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TOOL KIT:
Figma, Figjam, Collaboration, Stakeholder Management, Data visualisation, Presentation, strategic thinking.
MODE sets a new precedent in Mobility-as-a-Service, where seamless integration of micro-mobility, public transit, and long-distance travel redefines user-centric ecosystems. By leveraging presence-based identity and predictive optimization, it transcends traditional boundaries. Each journey becomes an orchestrated experience, where design anticipates needs and transforms mobility into an intuitive dialogue.

With a design ethos that harmonizes scalability and accessibility, MODE’s architecture is a masterclass in fluidity. Data is not just collected; it is crafted into dynamic narratives, allowing the platform to evolve with every user interaction. This is more than a product; it is a strategic blueprint where behavioral insights and service design converge, creating a fluid continuum of experiences that redefine what it means to move through a city.

As MODE scales, it becomes a catalyst for future urban ecosystems. It unlocks platform synergies, driving new value chains and setting the stage for sustainable, intelligent cities. This is not just a roadmap; it’s where innovation, design thinking, and business acumen converge, redefining the future of movement.
Seamless journeys ahead
Mobility as a service
Jan 2025 - Mar 2025
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