In the SMRT project, we undertook a comprehensive strategic design audit. Our process involved synthesizing a wealth of reports and data points, mapping them using tools like Figma to form a cohesive narrative. We identified key roles: SMRT as a Broker fostering partnerships, a Creator innovating infrastructure, a Landlord integrating community spaces, and a Distributor optimizing operations. This multifaceted lens enabled us to envision a future-ready SMRT.
Our findings highlighted how SMRT can evolve. As a Broker, we saw opportunities in sustainable collaborations. As a Creator, we reimagined infrastructure as a hub for green innovation. As a Landlord, we mapped out vibrant transit-oriented developments. As a Distributor, we analyzed operational efficiencies. Our process was rooted in connecting data points, synthesizing insights into actionable strategies.
Ultimately, we transformed data into a forward-thinking vision. By interpreting SMRT’s role through these four lenses, we shaped a holistic roadmap. This process demonstrated our strategic ability to connect insights, reimagine possibilities, and guide SMRT toward a sustainable, innovative future.
Analyse, stategise, imagine
Research and strategic foresight
Winter 2025
